In recent years, AI technology has made great strides in the field of video production, including the ability to auto-generate videos from text prompts. As controversial and nightmare-fueled as some of these videos turn out to be, it's hard to deny its perceived convenience. While these AI tools can be a great utility, you can't put a price on that unique, creative human touch. Here are 5 reasons why you should not use AI to auto-generate commercials, social media promos, or any other form of video marketing.
1. Lack of Creativity
One of the main drawbacks of using AI to auto-generate video is the lack of creativity. While AI algorithms can generate videos based on pre-existing templates and data, they lack the creative spark that comes from human intuition and experience. By using real people in your commercial video production, you can tap into the unique perspectives and creativity of your team to create videos that truly stand out. Customers learn to trust a brand by watching other humans interact with that brand. AI-generated "humans" aren't going to stand the test of time.
Don't get burned by the following dumpster fire
Burger Blast - AI Generated Commercial
2. Inability to Convey Emotion
Emotion is a critical component of any successful commercial video. While AI algorithms can be programmed to recognize and respond to certain emotional cues, they lack the ability to convey genuine emotion, and at the end of the day, are just doing their best to appear authentic. Real people, on the other hand, obviously have the edge with the ability to express emotion naturally and authentically, which can make a significant impact on the viewer's experience. Again, it's all about connecting with your audience and making them feel something.
3. Weak Customization
When using AI to auto-generate videos for marketing, the level of customization is greatly limited. Working from prompts and having to repeatedly regenerate imagery can be an exhausting, time-consuming, and pricey process. Working with an actual human professional allows you to customize every aspect of the production, which is key when it comes to creating successful commercial videos that engage and convert your target audience.
Behold this high-quality screen shot from an AI-generated video. So reliable and creative!
AI Generated Ad - Synthetic Summer - By Private Island
4. Hidden Costs and Limited Packages
While using AI for video marketing may seem like an affordable option, it's important to consider the hidden costs and limited packages that come with many AI video marketing companies. These companies often lure customers in with low monthly subscription fees but may charge additional fees for features such as customization or advanced editing options. AI video offers limited package options that may not meet your specific needs or budget. And which of the hundreds of AI generators do you choose and why? What are their pros and cons? That's a whole other post for another time.
"AI is a useful tool that should be used to save time and generate ideas."
5. Missed Opportunities
Using AI to auto-generate videos for marketing can result in missed opportunities to create something truly unique and memorable. It may seem like common sense, but real people offer a wealth of knowledge, skills, and experience that can be leveraged to create videos that truly stand out and make a lasting impact on your target audience. You can't network and build a lasting, authentic relationship with an AI. You can't replace human rapport and trust.
Overall it's important to support creative people. If you think about it, the capabilities of AI wouldn't even exist in the first place had it not been for writers, artists, and video producers. Avoid the temptation to use AI-generated videos for the sake of convenience. It robs us of true creativity and takes opportunities away from people that have spent their lives mastering their craft. AI is a useful tool that should be used to save time and generate ideas. Humans can apply their creative touch, which can then breathe those ideas into life.
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